BLOG

Social media, explained properly.

Reference material and opinions from building an AI social team for Indian brands. No listicles, no invented statistics.

Agencies
Buying
Craft
Getting started
Planning
Product
Reference
Workflow

LATESTReference · 8 MIN

Social Media Image Sizes for Every Platform in 2026

Exact pixel sizes, aspect ratios and caption limits for Instagram, Facebook, LinkedIn, X, Pinterest, Threads, TikTok and YouTube, plus how to crop once.

Read the article

ALL ARTICLES

Buying · 8 MIN
AI Social Media Tools India: What They Really Cost
A plain buyer's guide to AI social media tools in India: real rupee prices, GST, forex markup on USD tools, and how to work out cost per brand.
Craft · 8 MIN
Brand Voice Guidelines an AI Can Actually Follow
Most brand voice guidelines are adjective lists an AI cannot follow. Here is how to write one with reading level, banned words, caps and a claims policy.
Planning · 8 MIN
How Often to Post on Social Media, Platform by Platform
A per-platform posting cadence you can actually sustain, plus why consistency beats volume and what happens to your reach when you burst then go quiet.
Planning · 8 MIN
Social Media Calendar for Indian Brands: A 2026 Guide
Build a social media calendar around the Indian year — Onam to Diwali, wedding season, monsoon swings. A monthly structure, content mix table and quarterly planning method.
Craft · 8 MIN
AI Generated Content That Doesn't Sound Like AI
AI generated content has eight tells, from throat-clearing openers to empty CTAs. Diagnose each one and fix it with rules a model can actually check.
Getting started · 7 MIN
SocialPower: An AI Social Media Team, Not a Scheduler
SocialPower is an AI social media team, not a scheduler. It researches angles, writes captions, scores hashtags, makes images and posts to eight platforms.
Getting started · 6 MIN
SocialPower Setup in 10 Minutes: Step by Step
A real ten-minute SocialPower setup: create the workspace, fill the Brand Brain, connect one account, generate your first post, cap the day, keep approval on.
Product · 7 MIN
How the Brand Brain Keeps AI Output On-Brand
The Brand Brain is a stored record of your voice, audience and rules. It conditions every generation before a word is written. Here is what the fields change.
Product · 6 MIN
Autonomous Mode: The Two Controls That Keep It Safe
Autonomous mode has two enforced controls: a daily post cap and an approval gate that ships on. Here is what each does, and a safe plan to switch it on.
Agencies · 7 MIN
Running Multiple Client Brands in One Workspace
How Indian agencies run multiple client brands in one SocialPower workspace: separate Brand Brains, separate accounts, view-only client access.
Product · 7 MIN
AI Studio: captions, hashtags, CTAs and ideas
AI Studio has four generators. Here is what to type into each one, how to read the hashtag competition score, and how to pick a CTA by the action you want.
Workflow · 7 MIN
How One Brief Becomes Eight Native Posts
A single image and caption pushed to eight feeds looks wrong in most of them. Here is how one brief becomes eight platform-native posts instead.
Product · 7 MIN
SocialPower vs a Traditional Scheduler
A plain scheduler queues what you already wrote. SocialPower writes it first. Where each one wins, what SocialPower does not do, and what it costs in rupees.
Workflow · 6 MIN
A Weekly Social Media Workflow for a Team of Three
A realistic weekly social media workflow for a two or three person Indian D2C team: 90 minutes on Monday, 10 minutes a day, 20 on Friday, split by role.
Product · 7 MIN
SocialPower pricing in rupees, explained
A plain walkthrough of all five SocialPower plans in INR: what each limit means in practice, why GST is quoted exclusive, and how to pick by brand count.

Once a week — what changed on the platforms, and what we shipped. No spam, unsubscribe in one click.

Social media, explained properly.

Social Media Image Sizes for Every Platform in 2026

ALL ARTICLES

AI Social Media Tools India: What They Really Cost

Brand Voice Guidelines an AI Can Actually Follow

How Often to Post on Social Media, Platform by Platform

Social Media Calendar for Indian Brands: A 2026 Guide

AI Generated Content That Doesn't Sound Like AI

SocialPower: An AI Social Media Team, Not a Scheduler

SocialPower Setup in 10 Minutes: Step by Step

How the Brand Brain Keeps AI Output On-Brand

Autonomous Mode: The Two Controls That Keep It Safe

Running Multiple Client Brands in One Workspace

AI Studio: captions, hashtags, CTAs and ideas

How One Brief Becomes Eight Native Posts

SocialPower vs a Traditional Scheduler

A Weekly Social Media Workflow for a Team of Three

SocialPower pricing in rupees, explained

The newsletter